Your Business Has Outgrown Your Website
You've built something real. A team, a reputation, referrals that keep coming. Your website still describes the business you had five years ago, and it's the first thing most people see before they ever talk to you.
Book a Website Strategy Session
Why Most Redesigns Disappoint
Most website projects start with the website. A designer asks what you want it to look like, you point at competitors you admire, and in eight weeks you have a better-looking site that says roughly what the old one said. Six months later, referrals still convert at the same rate.
The message was the constraint, not the design. A new template won't close that gap. The positioning does, and your new site gets built to express it.
The Engagement
Website Redesign & Brand Refresh is a senior-led engagement combining brand positioning, messaging, and a full Webflow build. Strategy and execution under one roof, so nothing is lost in translation between the people who decided what to say and the people who built the website to say it.
What's Included:
Positioning and Message
- Stakeholder discovery sessions with you and your leadership team
- Competitive and category audit: how the firms you're compared to position themselves, and where the open ground is
- Client insight review, drawn from your existing client relationships and feedback
- Brand positioning statement: who you serve, what you're the clear choice for, and why
- Core messaging framework built on the StoryBrand structure, so every page speaks in one voice
- Proof and credibility inventory: what you can substantiate, and how to present it
Brand Refresh
- Visual identity refinement: logo treatment, color, and typography aligned to the positioning
- Brand guidelines document for consistent application across every touchpoint
- Photography and imagery direction
Website Design and Build
- Full site copywriting
- Custom Webflow design and build, responsive across devices, engineered for fast load times and a scalable architecture
- Core pages: Home, About, Services, Contact, plus the pages specific to how your business actually sells
- On-page SEO foundation: site architecture, metadata, heading structure, and internal linking built in from the start, not bolted on
Launch and Handoff
- Launch management and quality assurance across browsers and devices
- Post-launch support window of 30 days
- You own the site outright: no proprietary platform, no hostage arrangement
Who This Is For
This engagement is built for established firms, where the business has grown past what the website represents and the cost of an unclear brand is now measurable in lost opportunities.
We take a limited number of 5 of these engagements per quarter. This ensures we never compress our positioning and design work.
Bringing “Fortune 500” Experience To Small Businesses
The positioning work here comes from 25 years of building brand and marketing strategy for Mondelez, Unilever, Bank of America, and AARP. The same discipline that governs how a global brand shows up now goes into firms that have outgrown the way they present themselves.
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Recent Case Studies
Kefi Tours
Doc Simmons
Allentown Medical Massage
Counseling Solutions of Lehigh Valley
Hear What Our Past Clients Have To Say
“I highly recommend Michelle for her commitment to client success.”
“Michelle was instrumental in leading our digital marketing and communications efforts at SocialJack Media. Her highly personalized and data-driven approach delivered performance-focused solutions that helped launch, scale, and reinvigorate our client's businesses.
She was incredibly efficient in onboarding clients, guiding them through the complexities of building or enhancing their digital presence with ease. Her client-focused mindset made decision-making straightforward, and her ability to provide ongoing metrics gave us a clear understanding of what drove sales.”
“I recommend Maldonado Communications for any organization looking to solve marketing challenges”
"Working with Michelle and Maldonado Communications on social media marketing for a new podcast was a great experience. Michelle quickly became and remained an essential partner throughout the project. She provided strong strategic counsel, understood our goals to build our audience and grow engagement, and managed a team that produced compelling digital content.
I recommend Maldonado Communications for any organization looking to solve complex marketing challenges."
“Maldonado Communications is an invaluable asset to any communications or marketing team.”
“Michelle was great to work with – always made herself available to chat through different strategic ways to grow our businesses and ensure a great working relationship. Was fortunate to partner with her on various influencer partnerships and appreciate her diligence and positive attitude! She is an invaluable asset to any communications or marketing team.”
"Michelle helped us develop a clear staretgy and gave us the tools we needed to stand out in a competitive market"
"Working with Michelle was transformative for both of my companies. Michelle helped us develop a clear and impactful branding strategy that reflects our vision and values.
Her expertise and insights brought our brands to life, giving us the tools we needed to stand out in a competitive market."
"Highly recommend their branding expertise!"
"Working with Michelle and her team at Maldonado Communications has been one of the best decisions I have made for my business. Their comprehensive approach to understanding my business, attention to detail, and commitment to a streamlined design process resulted in a style guide that truly captured the essence of my business. The collaborative approach and their responsiveness made me feel confident and less stressed. I am excited to showcase the new look and feel of Allentown Medical Massage. Highly recommend their branding expertise!"
What Working Together Looks Like
Total engagement: 5 to 7 weeks (plus 30 days support)
