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Marketing

How Google's AI Overviews and AI Mode Are Transforming Local SEO (and What Small Businesses Need to Do Now)

If you run a local, service-based business, there’s a big shift happening in how customers find you online, and it’s all thanks to Google’s new AI Overviews and AI Mode. These aren’t just fancy new features. They’re changing the rules of Local SEO, and if you want to stay visible, you’ll need to adapt.

Fixing the #1 Marketing Bottleneck for Coaches and Consultants: Lead Flow

Consistent client acquisition for coaches and consultants isn’t about doing more. It’s about building a lean, repeatable system. Set it up once. Refine it often. And enjoy the peace of mind that comes from knowing your pipeline won’t run dry.

Running Ads but Hearing Crickets? You May Have Skipped Step #1: BRANDING.

If you're a coach, consultant, or small business owner investing in digital ads and getting little return, it’s not necessarily your marketing tactics that are failing. It’s likely your brand is missing in action.

Gain an Edge in Your Marketing with Hyper-Segmented Customer Insights

By understanding not just who your customers are but also what motivates them and why, your business can craft campaigns that feel personal and relevant. Companies that embrace this level of segmentation stand to win the hearts (and wallets) of their audience in ways that generic strategies simply cannot achieve.

Make Cause Marketing a Differentiator for Your Brand

During Skin Cancer Awareness Month, Sun Bum's Just Use Sunscreen campaign advocated for the use of sunscreen, regardless of brand preference, and provided sun safety education and free SPF.

How Mission-Driven Businesses Can Leverage Their Purpose for Brand and Marketing Success

It is easier than ever for companies to communicate their purpose, but it’s also more important to do so authentically. Purpose-driven brands should go beyond simply claiming values and must integrate those values into every part of the customer experience.

Cracking the Code: How Small Business Owners Can Interview Customers for Killer Ad Campaigns

Customer interviews aren’t just about asking questions—they’re about listening. When you take the time to understand your customers’ stories, pain points, and emotions, you gain insights that no competitor can replicate.

Why Web Design is a Key Player in Your Marketing Strategy

In this blog, discover how strategic web design boosts user experience, supports SEO, and helps generate leads, ultimately becoming the backbone of a successful marketing strategy.

Win Over Customers With A Brand Identity that Stands Out

By focusing on brand differentiation, businesses can create deeper relationships with their customers, leading to long-term loyalty, competitive advantage, and growth.

Oct 31, 2024

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